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Pet owners forget most of what's discussed during an appointment. Staff don't have enough time to explain everything. Recommendations get lost on the drive home. Treatment plans sit incomplete. Clients lapse.
"The education is the lacking part of the business, whether it be client facing or whether it's team building."
Gerard Gervasi, Former VHMA PresidentTwo practices decided to do something about it.
Dr. Bob Tapscott runs Best Pets Veterinary Hospital in Boston. It's a busy practice. The team has a lot to say about how they care for their patients and their community. But like most clinics, they couldn't justify shutting down the practice to spend a day filming video content.
So they tried something different.
The team sent four photos of their primary veterinarians and a couple of shots of the building and lobby to Bizarre Bunny Studios. Then they got together for less than two hours, not to film, but just to talk. They talked about their values, what mattered to them, the issues they were seeing, and their vision for the clinic.
That conversation was transcribed, assessed by AI for scripting, and turned into a fully produced video using only those photos and that conversation as source material.
The result looked and felt like a traditional production. The majority of feedback has been that you can't really tell it's AI generated. That video is now being distributed across the entire Boston region.
"They really have to see a snapshot of their practice and go, yeah, that does look good. It took years to get veterinarians to do websites. Then it was like, why do I need social media? The practices that move early are the ones that benefit most."
Gerard GervasiSusan Kingsbury manages San Juan Veterinary Clinic in Montrose, Colorado. It's an AAHA-accredited practice serving the San Juan valley, one of the few in the region offering hospital-level companion animal care. Same-day diagnostics. Same-day surgery when needed. A team that routinely puts three or four technicians and two doctors on a single case in the span of an hour.
But in rural Colorado, where a lot of pet owners are used to getting their dog's shots from a large animal vet on the back of a pickup truck, that level of care comes with a perception problem.
"The stigma here is that San Juan Vet Clinic is the most expensive clinic in the area. And that's true. But people don't understand that their pet is getting the same standard of care that you would get as a human being going to have surgery."
Susan Kingsbury, Practice ManagerThe clinic had zero video on their website. Text and stock photos. No way to show what actually happens behind the treatment doors.
Susan reached out to Bizarre Bunny Studios directly, saying she wanted "industry changing video content" for the practice. The team sent photos of their facility and staff, and sat down for a conversation about what makes their clinic different.
That conversation became the foundation for a 60-second video built around the concept of revealing what's behind the doors: the quiet rural exterior giving way to state-of-the-art care happening inside.
"This isn't an assembly line. We take our time with the animal. We bond with them. We give them attention, treats, love, a good experience. Not just poked, prodded, and out the door."
Marybeth Soderquist, Lead Veterinary TechnicianA female German Shepherd arrived at San Juan struggling to breathe, misdiagnosed by another clinic. Within fifteen minutes, the team had x-rays showing metastatic cancer throughout her lungs. Within forty-five minutes, she was hospitalized with oxygen therapy, IV medications, and a full team checking on her every fifteen minutes. Not because they could save her. Because they could give her owner the time to say goodbye.
Marybeth was there: "On her worst day, she wasn't alone. She had people who shared in her sorrow."
Try communicating that in a brochure. You can't. It takes video.
The video itself is only part of the shift. What matters is where it goes.
AI video now connects directly to practice management systems. A diagnosis code triggers a specific video. A post-visit note sends a follow-up. Before the appointment, a client watches a personalized walkthrough of what to expect, who they'll see, and how to prepare. After, they get the treatment plan reinforced with the same voices and faces they just met in person.
Bizarre Bunny Studios is actively testing integrations with the primary PMS platforms in the industry right now. The infrastructure is moving fast.
One area almost nobody is addressing with video: end-of-life care.
Most practices handle grief with a conversation in the moment, sometimes a pamphlet. But families go home with questions, confusion, and grief. More frequently now, they never get another pet. Nobody is offering them a way to process it on their own time, in their own home, guided by the practice they trust.
A practice can build a thoughtful, branded walkthrough of their end-of-life process using AI video. Sent before or after the conversation, watched privately at home. It helps clients understand what to expect. And when they're ready, it brings them back.
Every forgotten recommendation is lost revenue. Every lapsed client is a relationship that didn't need to end. Compliance to treatment plans, compliance to educational goals, compliance to follow-up care. This isn't a marketing cost. It's a profit center.
The practices that close this gap first will keep more clients, convert more recommendations, and stop leaving money on the exam room floor. The tools exist now. The question is whether your practice will be among the first to use them.
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